Facebook Lead System

How we get leads from Facebook

This is the growth loop. Before/after photos on Facebook → people text the number → we book the job. Every piece below is built for that.

1 Facebook Business Page

CleanSlate Facebook Page
Set up a clean, professional presence. This is where potential customers check you before texting.
Page Name
CleanSlate
Phone Number
(765) 524-1234
Service Area
New Castle & Henry County, IN
Hours
Mon–Sat 7am–7pm
Page Setup Checklist
  • ✓ Profile photo: CleanSlate logo or a photo of the pressure washer in action
  • ✓ Cover photo: A before/after — dramatic split showing transformation
  • ✓ Bio/tagline: "Pressure washing & junk removal — New Castle, IN. Call or text (765) 524-1234"
  • ✓ About section: Driveways, siding, decks, junk cleanouts. Same-week availability.
  • ✓ Enable Messages: So people can DM the page directly
  • ✓ Pin the best before/after post to the top of the page

2 3-Message Text Autoresponder

Google Voice: (765) 524-1234
Set up Google Voice at voice.google.com. Messages forwarded to your personal phone. The 3-message sequence turns a text into a booked job.
1
Trigger: First text from new contact
Hi! Thanks for reaching out — we got your text. We cover driveways, siding, decks, and full junk cleanouts in the New Castle / Henry County area. Most jobs are done same week. What address are we working with?
Sent immediately. Personal, not automated-sounding.
2
Trigger: Customer replies with address
Perfect — we service that area. Here is how we work: We bring our own equipment and handle everything ourselves. You do not need to be home. We text before we arrive and send a photo when we are done. What are we working on — driveway, siding, deck, or something else?
Show the process. Build trust. Then ask about the job.
3
Trigger: Customer describes the work
Got it. Based on what you described, your job falls in the $150–$250 range. We require $50 to book a slot and the rest is due when the work is done — we accept cash or card. Want to lock in a day? Call or text us at (765) 524-1234. We usually have openings this week.
Give the price range. Ask for the booking. Direct them to call/text.
Pro tip
Copy the 3 messages into your phone's keyboard shortcuts or a notes app so you can paste and send in seconds. Speed matters — people lose interest if you take 10 minutes to respond.

3 Before/After Post Template (Canva)

Canva — Before/After Template
Before and after pressure washing — CleanSlate
Canva template specs
Canvas size
1080 × 1080 px (square — works everywhere)
Left half
Photo of dirty surface. Label: "BEFORE"
Right half
Same surface, clean. Label: "AFTER"
Watermark
"CleanSlate" — bottom center, gold
Phone number
(765) 524-1234 — bottom left corner
Background
Split-screen overlay: left side slightly darkened, right side bright
How to use
  1. Open Canva, search "Facebook Post" → choose 1080×1080
  2. Upload a before photo on the left, an after photo on the right
  3. Add "BEFORE" label (red background, white text) to left
  4. Add "AFTER" label (green background, white text) to right
  5. Add "CleanSlate" watermark bottom center in gold
  6. Add "(765) 524-1234" in the bottom left corner
  7. Download as PNG, upload to Facebook

4 Posting Schedule

Before/After Posts
Monday Before/After photo
Wednesday Before/After photo
Friday Before/After photo
3 posts/week
Local Group Posting
Sunday Local FB group post
1 post/week
Target local groups
  • ✓ New Castle, IN community groups
  • ✓ Henry County, IN buy/sell/trade groups
  • ✓ Neighborhood-specific Facebook groups
  • ✓ Local homeowner association groups
The loop, simplified
Photo of messy surface → Photo of clean surface → People see it → They text (765) 524-1234 → We respond in under 2 minutes → We book the job.